Senior Digital Marketing Officer

Médecins Sans Frontières (MSF) is an international humanitarian organization that provides impartial medical care to people affected by conflict, epidemics, disasters, or exclusion from health care in over 70 countries. We welcome candidates who bring a wide variety of backgrounds and experiences to join us in working toward MSF’s common mission. 

Senior Digital Marketing Officer


Job Purpose

Act as the focal point of MSF-HK digital marketing and fundraising channel, develop and steer the implementation of digital marketing and fundraising strategy, activities and initiatives.  


Key Responsibilities

  • Be responsible for Digital Marketing and Fundraising Strategy Development 
  • Steering the implementation of strategies, annual activity plan, new initiatives and subsequent execution planning; Identify partnership and liaison and external agency management.
  • Support Regional Digital Manager in preparing annual digital fundraising income and expenses financial planning, and achieve annual target.
  • Team management and coaching on direct and functional subordinates.
  • Work closely with other channel’s heads for integrated campaigns and initiatives braining storming and execution.
  • Act as an ambassador, bring in and share latest digital related market knowledge, technology and trend to the team so as to capture and capitalize the market opportunity.
  • Support digital marketing and fundraising for new markets when required

The Ideal Candidate

  • University graduate in related disciplines
  • Minimum 5 years of solid experience in digital/online marketing
  • Solid experience in web analytics and online marketing tools (e.g. SEO, SEM, Social Media, blogging, display, email etc) in driving strategic objectives via various digital channels and media
  • Strong marketing sense and analytical mindset, familiar with multimedia development and digital marketing trend in Asia region.
  • Solid Experience in formulating effective direct response digital campaigns in driving business results.Strong experience in managing digital marketing mix and media planning.
  • Strong experience in managing digital marketing mix and media planning.
  • Experience in digital partnerships and collaboration with external partners will be an advantage.
  • Knowledge in various digital performance tracking tools and experience in establishing mechanisms for effective review and monitoring of digital results.  
  • Proficiency in MS Office (Word, Excel, Power Point), Photoshop and with knowledge of HTML and web development tools.
  • Knowledge of Video, Audio & Image editing is an advantage.
  • Fluent in Chinese and English 
  • Good team-player with high flexibility
  • Good presentation skill
  • Ability to work under pressure and to respect deadlines
  • Work and liaise with internal and external stakeholders


How to apply?

MSF Hong Kong will offer a remuneration package of 12 months basic salary benchmarked in INGO with no discretionary bonus. Interested parties, please send your letter of motivation, full resume, expected salary and date of earliest availability by e-mail to All information collected is solely for recruitment purpose and will be treated in strict confidence. Please read the “Personal Information Collection Statement” before providing any personal data to Médecins Sans Frontières (HK) Limited.