Senior Digital Officer (Marketing)

Médecins Sans Frontières (MSF) is an international humanitarian organization that provides impartial medical care to people affected by conflict, epidemics, disasters, or exclusion from health care in over 70 countries. We welcome candidates who bring a wide variety of backgrounds and experiences to join us in working toward MSF’s common mission. 

Senior Digital Officer (Marketing)


Job Purpose

Develop marketing strategy and steer online activities that enhance engagement and conversion for MSF Hong Kong.  

Key Responsibilities

  • Support the team to develop effective marketing tactics, from idea generation to execution. 
  • Review and prepare post campaign analysis.
  • Plan and compose content for integrated campaigns.
  • Optimize and maintain digital channels such as Display, Video, SEM, Meta, LinkedIn, eDM etc
  • Manage and monitor integrated campaigns and various activities.

The Ideal Candidate

  • University graduate in related disciplines
  • Minimum 5 years of solid experience in digital/online marketing.
  • Solid experience in web analytics and online marketing tools (e.g. SEO, SEM, Social Media, blogging, display, email etc) in driving strategic objectives via various digital channels and media.
  • Strong marketing sense and analytical mindset, familiar with multimedia development and digital marketing trend in Asia region.
  • Solid Experience in formulating effective direct response digital campaigns in driving business results.
  • Strong experience in managing digital marketing mix and media planning.
  • Experience in digital partnerships and collaboration with external partners will be an advantage.
  • Knowledge in digital performance tracking tools such as GA4, GTM.
  • Proficiency in MS Office (Word, Excel, Power Point), 
  • Knowledge of HTML and web development tools will be an advantage.
  • Knowledge of Video, Audio & Image editing is an advantage.
  • Fluent in Chinese and English. 
  • Good team-player with high flexibility.
  • Good presentation skill.
  • Ability to work under pressure and to respect deadlines.
  • Self-motivated and detail minded.
  • Experience in NGO, sales, channel marketing, e-commerce or online retail business would be a plus.


How to apply?

MSF Hong Kong will offer a remuneration package of 12 months basic salary benchmarked in INGO with no discretionary bonus. Interested parties, please send your letter of motivation, full resume, expected salary and date of earliest availability by e-mail to All information collected is solely for recruitment purpose and will be treated in strict confidence. Please read the “Personal Information Collection Statement” before providing any personal data to Médecins Sans Frontières (HK) Limited.